Bizniversity®

"You don't get a second chance to make a first impression," said James Uleman, Ph.D., a psychology professor at New York University and researcher on impression management.

A study from Princeton University has found that people make judgments on attractiveness, likability, and trustworthiness within a fraction of a second!

Did you know that your Welcome email determines whether your subscribers will want to interact with you again? Therefore, creating and sending a well-thought-out first email when people first sign up to join your online community is a huge determinant of your future success with email marketing.

Did you know that according to a recent Epsilon study, typically Welcome emails have some of the highest open rates (60 to 70 percent) which, by the way, is a much higher rate than subsequent emails?

According to Constant Contact, in May 2022, the average email open rate was about 30.35% across all industries.

A variation or a compliment to a Welcome Email is a Welcome...