Seven Secrets to Make Your Clients Fall in Love with Your Lead Magnet
You may be wondering, are Irresistible Lead Magnets still an effective way to attract new clients, and should you invest time to create one?
You may agree that business owners are always wondering how to attract more quality leads to their websites. As the cost of paid ads continues rising, entrepreneurs want to generate more organic traffic. Organic leads enjoy a 14.6% close rate compared with outbound marketing’s 1.7%. According to HubSpot outbound leads cost 39% more than inbound leads.
One of the most traditional and still effective ways to attract people from social media to your website is by offering a FREE Irresistible Lead Magnet.
What is a Lead Magnet?
A lead magnet is a marketing tactic that you can use to attract potential customers to your website or lead capture page. It is a free product, service, or digital content that you offer in exchange for contact details from potential ideal clients. Lead magnets can be in the form of a PDF document, an online course, an eBook, a video, or something else entirely.
A lead magnet is one of the most important components of your content marketing strategy because this is the first step to converting a prospective client into a paying client.
Lead magnets are all about creating attractive and relevant offers that people will want to get. It is crucial that you make your lead magnet relevant and targeted towards your audience. You also want the lead magnet to be consumable, meaning it should take a short amount of time for the person who downloads it to consume it and get value from it.
Lead magnets are a wonderful way to get people to sign up for your email list. They create a sense of anticipation and excitement for people who are interested in your services, products, or solutions.
Below are our Seven Secrets to Make Your Clients Fall in Love with your Lead Magnet. To help you remember how to create better lead magnets, memorize the acronym below:
- Actionable
- Timeless
- Terrifically Titled
- Relatable
- Appropriate
- Consumable
- Targeted
- Actionable
Your lead magnet should be actionable for your readers. It should provide them with something they can do to take the next step in their business.
Below are several types of Calls-to-Action you may want to try on your Lead Magnet.
- Buy now
- Grab it today
- Try out today
- Tell me more
- Read more
2. Timeless (Also known as evergreen content)
Your lead magnet needs to be timeless and not dated or restricted to a certain period or season. This way it will not be obsolete in the future and will always have some type of value for your readers.
- Terrifically Titled
The title of your lead magnet needs to catch the reader's attention and make them want to read more about it, but also give them a clear idea of what it is about so they know whether they want to read it or not. You want to work on the title so that it is catchy and unforgettable. You may want to practice writing a few titles and ask a few people in your online community what they think of it.
- Relatable and Relevant
The content of the lead magnet should be relevant to your potential customers. If they need a new roof, do not offer them a guide on how to grow tomatoes in their backyard. People should feel like they can relate to you based on your personality.
- Appropriate
The content of the lead magnet should be appropriate for your customer’s age group and educational background. If you are targeting young adults, do not provide them with an article about how to prepare for retirement at age 40.
- Consumable
When you create a lead magnet, it should be consumable in one sitting so that the user can quickly understand what you have to offer. Therefore, remember that consumable content is a must-have for any lead magnet.
- Targeted
Create an offer specific to your niche or target market in order to make it more appealing and relevant to them.
A targeted offer is specific to your niche or target market in order to make it more appealing. You should create content in a way that the audience will find useful and engaging.
Targeted offers are a fantastic way to increase the conversion rate of your website. They help you to better understand your customers and what they want. Creating targeted offers is not difficult, but it does require research and planning.
There are ways to create targeted offers for your website. One way is to identify the type of offer that resonates most with your customer and then make it more appealing by adding features or benefits that they would like.
It is important to make sure that the lead magnet is something that will engage the person who is signing up for it. Therefore, creating a series delivered via email a little bit at a time may help increase engagement and nurture the client relationship automatically in the inbox.
By now you may have realized that the seven secrets make up an acronym, the word ATTRACT - which is the first step of the buyer’s journey which we often speak about during our Strategic Growth Seminars.
Therefore, you can surmise that the secrets we have reviewed are the reasons why you need an irresistible lead magnet. Remember you want to Attract Attention by sharing an Irresistible Lead Magnet.
Of course, I must remind you that just getting people to download your offering is not enough to convert them into clients since only 25% of leads are ready to advance to sales.
You must follow up and follow through in the inbox with email marketing automation sequences.
If you want to learn How Capture Quality Client Leads by Creating an Irresistible Lead Magnet reserve your spot to our Bizniversity® 5-Day Love My Irresistible Lead Magnet Challenge by clicking the link below now:
https://www.bizniversity.com/irresistible-lead-magnet-challenge
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